Top 5 Reasons Why Your Business Needs Video

So you recently started that small business you’ve been talking about doing for so long. Congratulations! Now, you’re looking for ways to get your brand out there. Since Axial Media is a digital media company located in the greater Los Angeles area, we are big on video production and will always encourage our clients to produce a quality video that will deliver a memorable experience to their audience.

Here are 5 reasons why your business needs video: 

5.) Sell more effectively: Do you remember TV commercials? Remember the one about the dude walking in the desert and a hot chick pulls her car over and asks the guy if he wants a ride, and he denies her the ride because she wasn’t ensured by Survival? I’m sure the team behind that insurance company got a huge sales increase because of how memorable that ad was. And that’s the point. We would rather watch video than read text. An effective video will help us in our decision-making process. 

4.) Connect with your audience: Video is there when your friend shares with you a TikTok. Today’s social media algorithms can help anyone’s video go viral. So why not yours? Since most of us are constantly glued to our phones, it’s absolutely critical that any video you create can be digestible on mobile. So it’s very important that you optimize a video for mobile so that you can reach and engage with your audience.

3.) Video can say so much more about your brand in 30 seconds than typed content:

When everyone says that a picture is worth a thousand words, I always say, “Cool. Now imagine how much a video can say!” When producing an ad for a client, we look into everything: the actor in front of the camera, the location, the lighting, the music, the script, etc. When producing a video for our clients, we make sure that we develop a story that says most about the brand in a reasonable amount of time. 

2.) Video helps your audience understand more about your brand: In 2022, if you are attempting to sell your product or service through printed media, like a magazine, you may not get the results you were hoping for. It’s been studied and proven, that viewer engagement and a strong visual component has helped potential customers learn more about the brand, thus creating a powerful ROI for your business. 

1.) Anyone can create a video: Being a Southern California media company with video being a strong source for continuous work, this part may not benefit us, but we hope it's helpful to you. With making videos being much easier to do now than ever before, the internet has allowed us to learn how to create engaging videos for business. YouTube, TikTok and Instagram are proving to be strong tools to get views for your video. The phones in our pockets are becoming better video cameras with downloadable apps that makes video editing easier and easier. 

Video helps you tell a stronger story. Whether you’re creating an ad for your product/service, or you want to record customer testimonials, telling a story through video will always help increase your presence in the market. 

Axial Media is a group of local videographers, video editors, photographers and graphic artists located in the greater Los Angeles area. If your business is in need of developing video content, then reach out to Axial Media today.